Consumer | Marketing
Fully Autonomous Digital Marketer
Albert is the world’s first and only Artificial Intelligence (AI) Marketing Platform. Built from the ground up using AI he is a truly autonomous machine that requires little human manipulation and is able to execute seamlessly across all channels, including email, mobile, social, search and display. Albert removes the complexities of modern marketing by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective consumer interactions. Albert is busy continuously learning, maintaining constant optimization and analysis of your campaigns, answering questions you may never have thought to ask and freeing you up to focus on higher value problem solving.
- Holistic Cross-Channel Campaign Orchestration, autonomous audience targeting, autonomous media buying and cross-channel execution, with continuous testing and optimization
- Gain valuable analytics and insights otherwise unintuitive or costly to gain
Reduce the manual tasks involved in digital cross-channel campaigning
Get more value out of the same marketing budget
Generating more opportunities and address better address relevant audience
Quick time to value for on-line campaigns
Agile Marketing & Competitive Intelligence Platform
BrandTotal Agile Marketing Intelligence Platform enables marketers and branding professionals to fully grasp the competitions’ digital media landscape. It gives marketers a competitive edge, spotting threats and opportunities in real-time, even across “Dark Marketing”, so you can adjust your marketing spend and targeting on the fly. The platform collects and makes sense of today’s highly personalized, endlessly segmented and hidden social campaigns and combat dark marketing:
• Gain a full grasp of the competition’s digital marketing strategy
• Eliminate and illuminate your marketing “blind spots“
• Centralizes all fragmented, segmented and personalized campaigns
- Understand Competition – know their target audiences, get inspired by their creatives and see their campaign goals: awareness, consideration, conversion
- Know Your Numbers – understand your share of voice across channels, compare with your competition and measure engagement stats
- Get Agile – select the most effective marketing channels, best timing and most engaging content that stands out among other
Increase Share of Voice
Increase Media Effectiveness
Understand and Quantify Brand Perception
NeuroApplied uses Neuro-Cognitive science combined with Deep Neural Networks algorithms, to transform the realm of branding into an affordable, intuitive, visual and instantaneous data-driven process. The unique platform offers marketers, for the first time, an easy to use tool to create a fun social game that accurately measures the true brand perception by consumers.
- Visualize Brand perception – visualize your brand as it were a real human being. You will know who your brand is, what it is like, how it looks and how it behaves
- Diagnose and predict – understand the most important factors for brand growth
- Plan and design – get actionable insights on how exactly to craft your story for powerful branding and how to guide your creative agency
Intensify brand awareness and perception
Increase campaigns success
Reduce marketing and advertising costs
Dynamic Mobile Customer Interaction
Scenaric offers an online platform that creates a two-way mobile interaction channel with your customers, leading them through a wide range of business scenarios. With Scenaric customers get the look & feel of using a personalized mobile app without requiring download, installation or even login.
- Streamline identification, payments and top-ups processes with ad-hoc app like experience
- Offer personalized self-service assistance to a variety of customer issues
- Gather valuable customer data and send actionable personal offers
Increase customer satisfaction
Increase conversion rates
Decrease customer's handling time
Decrease number of service center calls
Mobile Marketing Engagement Platform
Swrve is a complete marketing engagement engine for mobile, supporting the design and delivery of native mobile experiences and automated campaigns that engage users, deep analytics capabilities, and integrated extension of existing marketing cloud technologies.
- Rich mobile analytics
- Personalized mobile app onboarding to activate first time customers
- Optimized in-app user experiences
- Personalized push notifications and in-app messaging.
- Mobile cross-selling campaigns
- Personalized sales campaigns
- Intelligent use of geo-location
- Pre-pay conversion campaigns
- Measure customer satisfaction via rich in-app customer surveys
- Service messaging via push notifications and in-app messages
Net Promoter Score or app store rating
Permission opt-in rates
Optimized onboarding schedules increase activations
Uplift in paperless/e-bill opt-in
Business Intelligence for organizations of all sizes
Yellowfin is a global business intelligence (BI) vendor passionate about making BI easy. Yellowfin offers a collaborative and governed platform for creating and sharing insights.
Yellowfin has been developed to satisfy a range of BI needs – from small business, to massive enterprise deployments, to embedded BI within application.
Yellowfin is a 100% web-based platform that is deployed from a centralized architecture and connects to any data source.
- Personalized and interactive dashboards to help improve business performance
- Data can be accessed anywhere, anytime, on any device
- Location Intelligence to add a spatial dimension to your data
- Governed Data Discovery / Data Visualization
- Amazing Collaboration Features
AI & machine learning marketing technology
Reactful A.I. and machine learning technology helps engage & convert your website visitors on the web in real-time, while you have their attention. Boost engagement and conversions by interpreting site visitors’ “digital body language”, and react accordingly in real time. Reactions can be as subtle as gently animating elements on a page, or more directly engaging visitors with intelligent and timely messages in the form of a reaction or notification. Best of all, Reactful allows marketers to be agile and regain control of their website by launching and updating Reactful campaigns at any time – without ever requiring any coding or technical deployments.
- AI driven predictive response – Initiate reactions based on real-time detection and prediction of website visitor intent
- Real-time personalization – Personalize experiences based on user intent as well as traits from Marketo lead data, cookies, URL parameters, & much more
- Automate optimization with AI – Leverage automated A/B testing capabilities to determine top performing set of reactions
- Built-in performance analytics -Track results and optimize site experience based on specific website conversion goals (e.g. leads, sales, page views etc)
- Ready for all sites – Supports all web properties (mobile, tablet & desktop) in all industries (B2B & B2C)
- No coding required – Allowing marketers to be agile and without depending on the IT team
Form submit rates
Smart BI and Data Visualization
Panorama Necto offers powerful visualization and automated analytic capabilities. Necto is a new generation of BI solutions which leverages data, social decision making and automated intelligence to gain insights more quickly, more efficiently and with greater relevancy.
- Support: Call Center/Case Management, Billing & ordering allowing faster decisions through better management overview
- Sales: Predictive and Basket Analysis Capabilities
- Marketing: Marketing & Sales Team track insights from leads, opportunities, conversions, to deals and digital presence
- Finance: Financial Departments have a better & faster reaction to revenue, collection, cash through actionable insights
Information reaching all stakeholders