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Media & Entertainment | Advertisement
Blended in-game advertising platform
Anzu has built a new advertising ecosystem that enables to create meaningful connections between people and brands, with ads fully blend into the gaming world.
Advertisers are always looking for new audience types and wider reach. Game developers don’t have a scalable solution to bring ad monetization into their games. Anzu connected the dots and developed a cross-platform solution that enables top-tier studios to make their game world more realistic with fully blended in-game ads that don’t block user sessions.
To complete and measure ad viewability, exposure time, and accuracy in real time, Anzu offers proprietary 3D ad tracking engine. With its full transparency and detailed reporting, advertisers can make sure that their ads appear in brand-safe environments.
- Access exclusive inventory of top games that never showed ads before, and engage with hard-to-reach audiences across screens
- Advanced targeting of ads inside the game based on carrier data stored in the Amdocs systems (ULM, AYA, etс)
- Connect Amdocs MyAds with Anzu interactive ad units to save ads for later – offline coupons, ecommerce, app downloads
- Use Amdocs Geo edge to block inappropriate content to young players across all platforms and devices
- Measure ad performance with a patented 3D ad tracking engine for ad viewability measurement in real time, compatible with 3rd party brand safety tools
Broaden advertisement reach to new platforms and unique gaming audiences
Increase brand affinity
Get higher video ad completion rates and brand name recognition
Comprehensive AI Based Personalization and Analytics Solution for Online Video
clickspree allows users to dive into individual video-viewing sessions, and to understand the behavioral and psychological factors that influence engagement. We don’t just measure what happens, we explain why.
Clickspree’s easy-to-implement solution measures and understands attention fluctuations in specific audiences during video viewing. Powered by computer vision and machine learning, the platform
provides recommendations and suggesting how to improve the content, increase engagement and boost conversion.
- Increases conversions on various calls-to-action using timing optimization (content recommendations, targeted ads, and native calls-to-action) by displaying them when viewers are most likely to engage
- Predict subscriber’s likelihood of churn, or how to maximize opportunity of trial-users becoming subscribers
- Presents attention heat-maps explaining attentions highs and lows throughout the video to understand the strengths and weaknesses of each video, and get insights on how to re-edit and improve the content
- Generate deep behavioral insights using in-depth behavioral analytics
- Understand the viewer psychology: detect whether the user is playing, pausing, skipping or muting the video regardless of the video player used. And determine whether the user is walking, laying back, or not really watching the video, etc.
- Understand playback issues that negatively impact engagement and provide guidance on how to address them
- Behavioral audience segmentation – discover new audiences such as binge watchers, “skippers” and more. Our platform helps publishers target them separately with relevant content
Boost video ads monetization
Increase loyalty and subscription rates
Enhance user experience and engagement
Prolong viewing sessions
Reduce viewers abandonment
Increase performance of call-to-actions and recommendations
Address your audiences in real time, with real life context
Ubimo is a leading mobile programmatic platform, designed for the ever changing context of consumers on the go. The platform knows what’s going on everywhere — from the weather, to local voting habits and even what events are taking place at different venues. Ubimo’s self-service offering leverages mobile-centric data such as places, weather and local events, together with first party data, to build a true understanding of real-time moments. With Ubimo, brands can now connect with their audiences real-world experiences, delivering relevant messages where and when they’re most effective: offer a Disney movies package to young suburban families on a stormy Saturday morning for example.
- Mobile campaigns targeting based on real life context
- Micro segmentation based on users real time context
Increase ads engagement rate
Reduce marketing operational costs
Smart Programmatic Dynamic Ads Creative
Clinch is a programmatic ad server that generates serves and optimizes personalized dynamic HTML5 banners and motion ads in real time, in all ad formats, across all devices, at any scale.
- Dynamic personalized banners
- Targeted programmatic video ads
- Personalized promotions as a layer on any video stream
Increase consumer engagement
Reduce operational costs by automated production and targeting